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Privacy Policy

Effective: 13 January 2023 · Last updated: 4 February 2026

Data Controller

The data controller responsible for your personal information is:

Visuali AS

Organization number: 930 010 073

Oslo, Norway

Email: contact@visuali.io

Introduction

Your privacy is important to us. It is Visuali AS's policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website, https://visuali.io, and other sites we own and operate.

Personal information is any information about you which can be used to identify you. This includes information about you as a person (such as name, address, and date of birth), your devices, payment details, and even information about how you use a website or online service.

In the event our site contains links to third-party sites and services, please be aware that those sites and services have their own privacy policies. After following a link to any third-party content, you should read their posted privacy policy information about how they collect and use personal information. This Privacy Policy does not apply to any of your activities after you leave our site.

Information We Collect

Information we collect falls into one of two categories: 'voluntarily provided' information and 'automatically collected' information.

'Voluntarily provided' information refers to any information you knowingly and actively provide us when using or participating in any of our services and promotions.

'Automatically collected' information refers to any information automatically sent by your devices in the course of accessing our products and services.

Log Data

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device's Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details about your visit.

Additionally, if you encounter certain errors while using the site, we may automatically collect data about the error and the circumstances surrounding its occurrence. This data may include technical details about your device, what you were trying to do when the error happened, and other technical information relating to the problem. You may or may not receive notice of such errors, even in the moment they occur, that they have occurred, or what the nature of the error is.

Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons.

Personal Information

We may ask for personal information — for example, when you register an account or when you contact us — which may include one or more of the following:

  • Email

User-Generated Content

We consider 'user-generated content' to be materials (text, image and/or video content) voluntarily supplied to us by our users for the purpose of publication, processing, or usage on our platform. All user-generated content is associated with the account or email address used to submit the materials.

AI-Generated Content

When you use our AI image generation features, we process your text prompts and any images you upload to generate new images. This processing is performed through third-party AI service providers (such as Stability AI, OpenAI, Google, and others). Your prompts and uploaded images are transmitted to these providers solely for the purpose of generating your requested content.

Transaction Data

Transaction data refers to data that accumulates over the normal course of operation on our platform. This may include transaction records, stored files, user profiles, analytics data and other metrics, as well as other types of information, created or generated, as users interact with our services.

Legitimate Reasons for Processing Your Personal Information

We only collect and use your personal information when we have a legitimate reason for doing so. In which instance we only collect personal information that is reasonably necessary to provide our services to you.

Collection and Use of Information

We may collect personal information from you when you do any of the following on our website:

  • Register for an account
  • Purchase a subscription
  • Use a mobile device or web browser to access our content
  • Contact us via email, social media, or on any similar technologies
  • When you mention us on social media

We may collect, hold, use and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes:

  • to provide you with our platform's core features and services

We may combine voluntarily provided and automatically collected personal information with general information or research data we receive from other trusted sources. For example, If you provide us with your location, we may combine this with general information about currency and language to provide you with an enhanced experience of our site and service.

AI Training and Your Data

We do not use your data to train AI models.

Your uploaded images, generated images, and prompts are never used by Visuali to train, fine-tune, or improve any artificial intelligence models.

Visuali operates as an interface to third-party AI services. We do not develop, train, or maintain any AI models ourselves. The images you upload and the content you generate through our platform are:

  • Processed solely for the purpose of providing you with the requested service;
  • Stored in your account for your own access and use;
  • Never used to train AI models by Visuali;
  • Never sold or shared with third parties for AI training purposes.

Please note that the third-party AI providers we use have their own data practices. We select providers who offer appropriate privacy protections, but we encourage you to review their policies if you have concerns. Major providers like OpenAI and Google have committed to not training on API inputs, but practices may vary and change over time.

Third-Party AI Processing

When you use our AI image generation features, your data is processed by third-party AI service providers. We work with various industry-leading AI companies to provide our services, and the specific providers may change as we expand and improve our offerings.

Data shared with these providers is limited to what is necessary to generate your requested content (prompts, images for editing, and relevant parameters). Each provider has their own privacy policy governing their handling of this data.

Content Moderation

To ensure compliance with our Acceptable Use Policy and applicable laws, we employ content moderation measures that may involve processing your content:

  • Automated moderation: We use automated systems to detect potentially prohibited content, including but not limited to illegal content, content that violates our policies, and content that may harm others;
  • Human review: In some cases, content flagged by our automated systems may be reviewed by authorized personnel to make final determinations;
  • Record keeping: We maintain records of moderation actions for compliance, safety, and appeals purposes.

Content moderation is conducted to protect our users, comply with legal obligations, and maintain the integrity of our platform. If your content is removed or your account is affected by moderation actions, you may contact us to appeal the decision.

Security of Your Personal Information

When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.

Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure and no one can guarantee absolute data security.

You are responsible for selecting any password and its overall security strength, ensuring the security of your own information within the bounds of our services. For example, ensuring any passwords associated with accessing your personal information and accounts are secure and confidential.

How Long We Keep Your Personal Information

We keep your personal information only for as long as we need to. This time period may depend on what we are using your information for, in accordance with this privacy policy. For example, if you have provided us with personal information as part of creating an account with us, we may retain this information for the duration your account exists on our system. If your personal information is no longer required for this purpose, we will delete it or make it anonymous by removing all details that identify you.

However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation or for archiving purposes in the public interest, scientific, or historical research purposes or statistical purposes.

Age Restriction and Children's Privacy

Visuali is intended for users who are at least 18 years of age. We do not knowingly collect personal information from anyone under the age of 18. If you are under 18, please do not use our services or provide any personal information to us.

If we become aware that we have collected personal information from someone under 18, we will take steps to delete that information as soon as possible. If you believe we have inadvertently collected information from a minor, please contact us immediately at contact@visuali.io.

Your Rights and Controlling Your Personal Information

Your choice: By providing personal information to us, you understand we will collect, hold, use, and disclose your personal information in accordance with this privacy policy. You do not have to provide personal information to us, however, if you do not, it may affect your use of our website or the products and/or services offered on or through it.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person's consent to provide the personal information to us.

Marketing permission: If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.

Access: You may request details of the personal information that we hold about you.

Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.

Non-discrimination: We will not discriminate against you for exercising any of your rights over your personal information. Unless your personal information is required to provide you with a particular service or offer (for example processing transaction data), we will not deny you goods or services and/or charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties, or provide you with a different level or quality of goods or services.

Notification of data breaches: We will comply with laws applicable to us in respect of any data breach.

Complaints: If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint.

Unsubscribe: To unsubscribe from our email database or opt-out of communications (including marketing communications), please contact us using the details provided in this privacy policy, or opt-out using the opt-out facilities provided in the communication. We may need to request specific information from you to help us confirm your identity.

Use of Cookies

We only use essential cookies that are strictly necessary for the operation of our website. Specifically, we use a single authentication cookie to keep you logged into your account. We do not use tracking cookies, advertising cookies, or any cookies that require consent under GDPR/ePrivacy regulations.

For analytics, we use Plausible Analytics, which is completely cookieless and does not track individual users.

Please refer to our Cookie Policy for more information.

Business Transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data, including your personal information, among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may, to the extent permitted by applicable law, continue to use your personal information according to this policy, which they will be required to assume as it is the basis for any ownership or use rights we have over such information.

Limits of Our Policy

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

Changes to This Policy

At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this privacy policy, we will post the changes here at the same link by which you are accessing this privacy policy.

If the changes are significant, or if required by applicable law, we will contact you (based on your selected preferences for communications from us) and all our registered users with the new details and links to the updated or changed policy.

If required by law, we will get your permission or give you the opportunity to opt in to or opt out of, as applicable, any new uses of your personal information.

Contact Us

For any questions or concerns regarding your privacy, you may contact us using the following details:

contact@visuali.io